Our Approach

We've simplified the process of creating an animation for your medical brand.


Our mission has always been to create stunning visualisations that surpass our clients expectations. We achieve this by working with our clients each step along the way - from the initial storyboard to the final coloured HD animation - and ensuring each stage is approved before moving on to the next.


The Storyboard


The storyboard serves as the outline of the animation. This is typically a 2D drawing of the story. It's important to think about these questions during the initial stages: What do you want to achieve? What do you want your target audience to feel? This sets the tone of how the animation will be made and to ensure your goals are achieved in the final work.

Rough Cut


We start creating the 3D assets from the storyboard that serve as the foundation of the animation. There is no colouring or lighting in this stage. Any movements or model animation is usually demonstrated here.

 

Final Colouring and Lighting


We finish the animation by colouring all the 3D assets and lighting the scene. We utilise mood-boards to select the "look" or style of the animation you desire. We then go to to post production where we add motion blur, transitions and sound to complete your animation. Most projects take approximately 2-4 weeks to complete.